MyListing is the design-first WordPress directory theme by 27Collective with 50,000+ ThemeForest sales. The differentiator: a Vue.js-powered frontend paired with Elementor in the editor, delivering a strikingly modern UI that’s become the designer’s favourite for static business directories. Best when visual polish matters more than booking or feature breadth.
What is MyListing?
MyListing is a WordPress theme built specifically for business directories, restaurant guides, real estate listings, and similar category-driven sites. 27Collective released it in 2018 and has compounded the brand through one of the most-polished demo content sets on ThemeForest.
The architecture is unusual: the frontend renders via Vue.js for near-instant page transitions, while the editor uses Elementor with 50+ custom widgets. Designers who already know Elementor pick MyListing because the customisation curve is short.
How much does MyListing cost?
$69 one-time for the Regular License on ThemeForest. Extended License $3,400 for buyers bundling into a sold SaaS product.
Booking, payments, and lead-gen are not in core. Operators add WooCommerce, Stripe, or a third-party booking plugin separately, which can push realistic spend to $150-$300 first year depending on what you bolt on.
What customers say about MyListing
“Best-looking directory theme on ThemeForest. The Vue frontend makes category browsing feel like a SaaS app. Buyers stay on the site longer because it doesn’t look like WordPress.”
ThemeForest review, April 2025
“Pricing is fair at $69 but the moment you need bookings or paid listings beyond the simple package, you’re back to assembling WooCommerce add-ons.”
ThemeForest review, February 2025
Pros and cons
- Best UI design among ThemeForest directory themes
- Vue.js frontend feels SaaS-fast on category and search pages
- 50+ Elementor widgets ship in the box
- 20+ custom field types for flexible listing schemas
- Infinite scroll + 4 explore page templates
- OpenStreetMap and Google Maps both supported
- 50,000+ sales validate the basic flow
- $69 covers theme only; booking and payments require plugins
- No AI features
- No programmatic SEO pages
- Elementor dependency adds page builder bloat to the stack
- Static listing focus; booking-heavy sites need a different stack
- Realistic working build adds $80-$200 in third-party plugins
MyListing vs Smart Directory Pro
MyListing wins on visual design and demo polish. The Vue.js frontend feels modern in a way few WordPress directories do, and 50,000+ ThemeForest sales prove the design pattern works for buyers.
Smart Directory Pro wins on everything that affects long-term operator economics: AI SEO audit, AI categorisation, AI semantic search, AI FAQ generator (4 AI features versus 0), programmatic SEO pages at Agency tier, email-verified claim flow in core, and a tiered subscription system through EDD Package Selling. None of those exist in MyListing.
Pricing: SDP $99 to $399 per year, MyListing $69 one-time plus the $80-$200 in third-party plugins needed for monetisation. Realistic 2-year cost-of-ownership tilts toward SDP for operators planning to monetise.
The bottom line
MyListing is the right pick when design is the primary buyer driver. Curated city guides, lifestyle directories, design-led portfolios. The visual differentiation against generic WordPress themes is real and 50,000+ sales prove buyers respond to it.
It’s the wrong pick for any directory where SEO scale, AI categorisation, programmatic pages, or built-in monetisation tooling drive value. For those, Smart Directory Pro or GeoDirectory ship more infrastructure per dollar.
Is MyListing worth buying in 2026?
Yes, if design is your primary buyer driver. The Vue.js frontend and Elementor backend produce one of the most-polished directory experiences on WordPress. Add $80-$200 budget for the third-party plugins that handle monetisation.
What does MyListing cost?
$69 one-time for Regular License on ThemeForest. Extended License $3,400 for SaaS resellers.
Is MyListing actively maintained in 2026?
Yes. 27Collective ships updates on a steady cadence. Verify current version date on the ThemeForest listing before purchase.
Who is MyListing for?
Designers and design-led operators building static information directories where visual polish drives engagement. City guides, lifestyle directories, curated lists.
Who should avoid MyListing?
Operators building booking-driven sites (use Listeo instead) or operators prioritising AI / programmatic SEO / built-in monetisation (use Smart Directory Pro instead).
Is MyListing better than Smart Directory Pro?
For visual design, yes. For everything else (AI features, programmatic SEO, claim flow, bundled monetisation), Smart Directory Pro ships more in core at a similar entry price point.
