Smart Directory Pro vs ProfileGrid: the verdict
ProfileGrid lists people. Smart Directory Pro lists businesses. Pick on what you actually want to list.
The fast read: pick ProfileGrid if you're listing people (members, alumni, staff), not businesses. Pick Smart Directory Pro if you want theme and plugin in one download, an email-verified claim flow and moderated reviews on every tier, and Local Roundups pages for local search from Pro.
Try before you decide: see Smart Directory Pro running on a live Milton Keynes directory, or compare the three tiers.
What is ProfileGrid?
The best Google Maps scraper for most people is Apify at $1.50 per 1,000 places. Bright Data gives 5,000 records a month free, and the omkarcloud scraper is MIT licensed and free to self-host. Every price here was read from the vendor's own pricing page on 23 August 2026.
For the full breakdown including pros, cons, and our verdict on whether ProfileGrid is worth buying in 2026, see the full ProfileGrid review.
What is Smart Directory Pro?
Smart Directory Pro is a WordPress directory product built for local SEO agencies. It ships a theme and a plugin together in one download, with AI semantic search, an email-verified claim flow, moderated reviews with owner replies and CSV import with AI column mapping on every tier. From Pro it adds an AI SEO audit, five AI content tools (categorisation, FAQ generator, meta generator, tag suggestions, content enricher) and Local Roundups, ranked "best X in Y" pages built from your listings.
Pricing is annual at $99 (Basic), $199 (Pro), and $399 (Agency) per year, with a 14-day refund window. Basic covers 1 site, Pro 5 sites and Agency unlimited sites.
Pricing compared
The headline numbers, then the full picture.
For most buyers the line that matters: Smart Directory Pro is an annual licence, with the full AI and SEO toolset from the Pro tier. ProfileGrid: Premium: 1 year of updates; Premium+: lifetime updates. Competitor prices were checked against the vendor's own pages in September 2026; confirm on the vendor site before buying.
Feature comparison
The features that actually differentiate the two products, side by side.
| Smart Directory Pro | ProfileGrid | |
|---|---|---|
| Theme + plugin bundled | Both, single download | Plugin plus paid extensions (user profiles and groups) |
| AI features | AI search on every tier; SEO audit and 5 content tools from Pro | None listed |
| Programmatic SEO pages | Yes: Local Roundups (Pro tier) | Not listed |
| Claim listing | Email-verified, every tier | Not applicable (user profiles, not business listings) |
| CSV import | AI column mapping, skips duplicates | See vendor docs |
| Latest update we checked | Actively developed | v6.0.0.2, 5 September 2026 (WordPress.org) |
| Best for | Local SEO agencies running niche directories | Member directories with groups, custom fields and forms |
Pros and cons head-to-head
An honest split: where ProfileGrid is the better fit, and where Smart Directory Pro is.
- You're listing people (members, alumni, staff), not businesses
- You want group-based access and group-specific forms
- You want a free WordPress.org core to start with
- You need a single download with theme and plugin together, not a stack to assemble
- An email-verified claim flow, moderated reviews and CSV import with AI column mapping are must-haves from day one
- You want Local Roundups pages and an AI SEO audit on claimed listings (Pro tier)
- You want to see it working first: the live demo at mk.directory runs the same product
See it in action
Short walkthroughs of the Smart Directory Pro features that matter most in this comparison.
Frequently asked questions
Is Smart Directory Pro better than ProfileGrid?
ProfileGrid lists people. Smart Directory Pro lists businesses. Pick on what you actually want to list.
How much does ProfileGrid cost compared to Smart Directory Pro?
ProfileGrid costs Free core; Premium $79 (1 site, 1 year of updates) or Premium+ $139 (unlimited sites, lifetime updates). Smart Directory Pro costs $99, $199 or $399 per year across three tiers, billed annually, with a 14-day refund window.
Does ProfileGrid include AI features?
Per the vendor's own pages: None listed. Smart Directory Pro includes AI semantic search on every tier. From Pro it adds an SEO audit engine plus AI categorisation, FAQ generator, meta generator, tag suggestions and content enricher.
Can ProfileGrid handle programmatic SEO pages?
Not listed. Smart Directory Pro builds ranked category by location pages (Local Roundups) from the Pro tier.
Does ProfileGrid let business owners claim listings?
Not applicable (user profiles, not business listings). Smart Directory Pro includes an email-verified claim flow on every tier.
When was ProfileGrid last updated?
The latest update we found when checking in September 2026: v6.0.0.2, 5 September 2026 (WordPress.org).
Who is ProfileGrid best for?
Member directories with groups, custom fields and forms. Smart Directory Pro is best for local SEO agencies and operators running niche local directories.
Can I see Smart Directory Pro working before I buy?
Yes. mk.directory is a live Milton Keynes business directory running Smart Directory Pro, and the walkthrough videos on this page show claims, CSV import, Local Roundups and reviews.